Stacy Schanks | Senior SEO and GEO Lead

Selected work

Turning a fragmented product journey into a clear organic growth plan.

REVIVAL POINT^™

SELECTED WORK · SEO MANAGER

LEGACY HTML → SHOPIFY

Floraspring product experience and affiliate URL governance

One product. Too many competing paths.

Floraspring was RevivalPoint's original flagship product, promoted through affiliate-led video sales letters (VSLs) that sent viewers back to the site. The legacy experience had branded demand, but VSL handoffs, tracking parameters, informational pages and product URLs created competing paths. I translated the audit into a practical migration roadmap that protected attribution while creating one clear commercial destination.

Read the case study View the legacy site Visit the new Revival Point site

26: Mobile PageSpeed score
4.8s: Approximate legacy load time
7,510: Monthly search volume across priority terms

01

Diagnosed the structure

Mapped the flagship product's overlapping VSL, affiliate, product and informational paths to identify duplicate-content and cannibalization risk.

02

Defined the path

Assigned distinct search intent to product, reviews, ingredients, where-to-buy and weight-loss pages, with internal links to the primary product page.

03

Guided the migration

Developed redirect, canonical, on-page, structured-data and performance requirements for the Shopify replatform and launch QA.

After replatforming

A clearer public-facing commerce and content experience.

The legacy domain now redirects to revivalpoint.com. The current site presents a broader Shopify commerce experience, organized around health needs, products, expert partners and educational content.

See the current Floraspring education page

One consumer-facing domain. RevivalPointLabs.com now routes to the new Revival Point storefront.
Intent-led discovery. Product navigation is grouped by health needs and supplement categories, helping visitors self-select a relevant path.
Content-to-commerce connection. Floraspring now has a dedicated educational page alongside its product and collection paths.
Richer product presentation. The current Floraspring experience includes a more complete image set, product details, reviews and offer options.

Program-level outcomes

Results from the wider SEO program.

These results represent the broader RevivalPoint SEO program rather than a single Floraspring page or the migration alone.

DR 0 → 38: Authority growth through strategic backlink acquisition, medical partnerships and E-E-A-T focused content.
Up to +40%: Organic traffic lift on optimized SplitSignal variants within five months.

Leadership recommendation

“She helped grow our organic SEO from the ground up.”

“Revenue increased significantly while she was on board. She's a self-starter, very proactive, a quick learner, a great communicator and a positive team player.”

Brett AllcornCEO & Founder, Pineapple Company · LinkedIn recommendation, May 2024

View recommendation on LinkedIn

Leadership recommendation from the Pineapple Company period, which included the Revival Point program.

Selected growth work

AMETHYST GODDESS

E-commerce growth with a measurement loop built in.

A complementary e-commerce SEO program focused on growing qualified organic visibility and making the value of search easy to see. The work paired priority search opportunities with ongoing performance measurement—not just a one-time ranking report.

What this adds to the story: I can connect technical and content SEO work to sustained visibility, traffic value and the business case for continued optimization.

+254%: Monthly organic traffic, reaching 10.2K
+829%: Estimated organic traffic value, reaching $8.1K/month
2.94M: Google Search impressions
65.9K: Google Search clicks

Also achieved a #1 Google Images position for “rare crystals” and a top-five position for “crystal.”

How I work

Strategy that is clear enough to build and rigorous enough to measure.

01

Find the real constraint

I use audits, crawl data, search performance and user behavior to identify what is limiting discovery, relevance or conversion.

02

Make the work actionable

I turn findings into a practical roadmap for developers, content teams, designers and business stakeholders.

03

Validate the impact

I use QA, Search Console, GA4, testing and reporting to confirm that changes improve the right outcome.

Core capabilities

Technical SEO, web performance and experimentation.

Site migrations and replatformingSite architecture and internal linkingURL mapping and redirect strategyCrawlability and indexationCore Web Vitals and performanceSchema and search presentationGA4 and SEO measurementGEO and AI search readiness

I build the search strategy behind websites that need to perform.

Search + experience + outcome